HW Creativity

New media grants people unlimited access to information of all kinds. Since it is so easy to access whatever you want with new media it makes it more likely that a "new" idea has its roots in something else. The article "Disney Tolerates a Rap Parody of Its Critters. But Why?" discusses Nickelodeon and Disney's toleration of mashup videos created of their copyrighted characters. Personally I believe that these mashup videos can be considered to be free marketing for the original content. Although the mashup videos are not depicting the image the companies had originally intended, the fact that ordinary people recognize that the characters are from Disney and Nickelodeon shows that they are part of popular culture. With this people it would not be surprising if people get creative and started experimenting with things they can easily connect to.