Blog: Social Networking

Social media technology has improved a great deal in the past decade or so. It has become a huge part of the community. It connects the people personally and professionally. It would only be wise for firms to take advantage of social media to network with the people. As there is a trend shift from traditional brick and mortar businesses to online platforms, firms can increase their customer retention efficiency by creating networking opportunities. An example of this would be like eBay's community. Users of eBay can access the community to discuss potential concerns they have. When firms start to utilize social media to reach their customers they are becoming more customer-oriented. This situation is expressed in the article "How Obama Tapped Into Social Networks' Power." In order to win the campaign, Obama reached out to the people who would be voting. He amassed a lot of support because he was able to reach out to more people. 

Social networking benefits people in many ways. It makes communication easier and it connects us to people with similar interests. However, is social networking perfect? No. As you enjoy networking with different people and the chance to view other people's personal lives you risk losing your privacy. The article "Who Cares About Facebook privacy? Students Do" reports that there is an increase in users changing privacy settings. This shows that people are concerned to certain degrees about how much of their private life they are showing off to strangers. Despite that, social networking technology is constantly evolving to make it easier for people to view other people's lives.